First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Parents expect only two things from their children, obedience in their childhood and respect in their adulthood.

Some words may make you happy, some may make you said. Maybe some will make you angry. What I hope. . . what I hope is that something will whisper in your ear.

I think the environment should be put in the category of our national security. Defense of our resources is just as important as defense abroad. Otherwise what is there to defend?

Injustice results as much from treating unequals equally as from treating equals unequally.

There are plenty of mothers who should not be allowed to raise their children.

You should never be embarrassed by your trouble with living, because it's the ones with the sorest throats who have done the most singing.

Tranquillity hides in small spaces, and when found needs to be treasured, because you know it's a phantom that will slip away again.

Let not a god interfere unless where a god's assistance is necessary. [Adopt extreme measures only in extreme cases.]

Those who would give us a "living" Constitution are actually giving us a dead one, since such a thing is completely unable to protect us against the encroachments of government power.

If no thought your mind does visit, make your speech not too explicit.