Encourage innovation. Change is our lifeblood, stagnation our death knell.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

To be a scholar study math, to be a smart study magic.

I think love and hate intertwine far too much for humanity's own good, yet we choose to compare them like vinegar and water.

Sharing the same passionate love with another person, gives a feeling of being alive! The experience of something real, is unforgettable.

A sobering thought: what if right at this very moment I am living up to my full potential?

I'm a car fanatic and each morning I wake up with a smile on my face, whether I'm commentating on the Formula One or at Silver Hatch racetrack in Roary the Racing Car.

I never used to believe in fate. I used to think you make your own life and then you call it fate. That's why I call it irony.

What business would judged on the first week that it's in business?

If you're living in your time, you cannot help but to write about the things that are important.

It's exciting to go from snowboarding to skateboarding because I get to start as the underdog again.

When you're working with the best of the best, I'm not gonna put that on hold so I can work with people who studied the best of the best.