Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

When does a fake Mohawk become a real Mohawk? Who decides? How do you know if it's happened?

As long as we’re alive and interacting with life, the world, and the people around us, we’ll have something to say.

Chess is one of the few arts where composition takes place simultaneously with performance

They say fingers were made before forks, and hands before knives.

You are free to experience life negatively or positively, and the choice you make determines whether you are at cause, or at effect, of the life you are living.

You're born and then you're on your own, you start having relationships, you're developing relationships to the world and your wider community, and then disappointing things happen.

The Church is built on the rock of Peter, and he who eats the Lamb outside this holy dwelling is reprobate .. .He who eats the Lamb outside this Apostolic See has no part with God!

My mama didn't see it comin, my daddy was there. What's my excuse? Cartoons were the root. Started with Yosemite Sam With the gun in the palm of the hand, What couldn't I demand?

Creative thinking may mean simply the realization that there's no particular virtue in doing things the way they have always been done.

Common sense will tell us, that the power which hath endeavoured to subdue us, is of all others, the most improper to defend us.