Rudolf Flesch Quotes

Creative thinking may mean simply the realization that there's no particular virtue in doing things the way they have always been done.

Say what you have to say, and then stop.

A writer must know how people read, what are the main sources of reading errors, and what can be done to possibly forestall them.

Abstract ideas are the patterns two or more memories have in common.

I say, don't read the classics - try to discover your own classics; every life has its own.