Jay Baer Quotes

95% of millennials say their friends are the most credible source of product information.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Activate your fans, don’t just collect them like baseball cards.

Social media is an ingredient, not an entree.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Social media doesn’t create negativity, it uncovers it.

Focus On How To Be Social, Not On How To Do Social.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

If your competitors start copying you then you are doing something right!

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

True advocacy is born from culture, not technology or marketing.

Content is the emotional and informational bridge between commerce and consumer.

Make your marketing so useful people would pay you for it.

A lot of companies are still using social as the world’s shortest press release.

The goal of social media is to turn customers into a volunteer marketing army

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Give away everything you know, one bite at a time.

You must fight social media fire with social media water.

You have to understand not just what your customers need, but how and where they prefer to access information.

There is a very fine line between listening and stalking.

Social media is the ultimate canary in the coal mine

Passion is the gasoline of social media.

Social media allows big companies to act small again.

You must market your marketing.

Content that helps is superior to content that sells.

Give yourself permission to make the story bigger.

Everyone says social media is a unicorn, but maybe it’s just a horse?

Smart marketing is about help not hype.

We are surrounded by data, but starved for insights.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Social media is about people, not logos.

In social media marketing, average is no longer adequate.

Facebook Fan Pages are email newsletters with smaller pictures.

Content pays an ongoing information annuity that other forms of marketing simply do not.

Content is fire and social media is gasoline.

The future of marketing isn't big data, it's big understanding.

Content is the fire. Social media is the gasoline.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Worry more about being social, and worry less about doing social media

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

Stop creating reports, and start creating understanding.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

If you create Youtility, your customers will keep you close.

When brands talk about themselves in real time, it’s just boring faster.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Everything ultimately comes down to trust.

The biggest benefit of doing an interview podcast is the relationships you build.

If you help someone, you may create a customer for life.