Regis McKenna Quotes

The more alike two products are, the more important their differences become.

Marketing is everything and everything is marketing.

The best marketing is education.

How do you design the product in a way so that it sells itself?.

Marketing should focus on market creation, not market sharing

Speed has become an important element of strategy.

It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.

Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.

Branding is overrated.