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Philip Kotler Quotes: The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
         

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.


Philip Kotler
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Other quotes of Philip Kotler


Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.



The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.



The most important thing is to forecast where customers are moving, and be in front of them.

The most important thing is to forecast where customers are moving, and be in front of them.





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Women... can't live with 'em... can't shoot 'em.

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For through wondering human beings now and in the beginning have been led to philosophizing.

For through wondering human beings now and in the beginning have been led to philosophizing.



[Louis Brandeis] believes in natural rights of speech and liberty and the right to pursue happiness.

[Louis Brandeis] believes in natural rights of speech and liberty and the right to pursue happiness.



A man's opinion is in others; his being is in himself.

A man's opinion is in others; his being is in himself.



If you're sick, watch funny movies.

If you're sick, watch funny movies.



I do really well in science, but I just don't like it. It's boring to me. My favorite class is probably Spanish - it's fun all around.

I do really well in science, but I just don't like it. It's boring to me. My favorite class is probably Spanish - it's fun all around.



If the budget that you're talking about isn't a good one, then it's better not to pass a budget. Most people in the country will never notice whether we pass a budget resolution or not.

If the budget that you're talking about isn't a good one, then it's better not to pass a budget. Most people in the country will never notice whether we pass a budget resolution or not.



Dostoevsky - is not a realist as an artist, he is an experimentator, a creator of an experimential metaphysics of human nature.

Dostoevsky - is not a realist as an artist, he is an experimentator, a creator of an experimential metaphysics of human nature.



God's kindness is intended to lead you to repentance.

God's kindness is intended to lead you to repentance.



At 13 I was someone that didn't have a personality yet. It's a fascinating period in a human life. It's so exciting because you are in between childhood and adulthood.

At 13 I was someone that didn't have a personality yet. It's a fascinating period in a human life. It's so exciting because you are in between childhood and adulthood.




Quote Description


This page presents the quote "The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.". Author of this quote is Philip Kotler. This quote is about marketing, cost, building, commodity, art, winner,.