Rosser Reeves Quotes

You must make the product interesting, not just make the ad different.

Unless a product becomes outmoded, a great campaign will not wear itself out.

I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.