Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

The most important thing is to forecast where customers are moving, and be in front of them.

The way to find out about our place in the universe is by examining the universe and by examining ourselves - without preconceptions, with as unbiased a mind as we can muster.

Miracles happen, lyrical inhalation of poetry, you will not stop my words from breathing.

If you tell kids they can't have something, that's what they want.

Today, John Kerry announced a fool-proof plan to wipe out the $500B deficit. John Kerry has a plan, he's going to put it on his wife's Gold Card.

When we are at home with ourselves, we are at home everywhere in the world. When we have found peace within ourselves, peace and love follow us wherever we go.

Humility is the worst form of conceit.

All of us who are worth anything, spend our manhood in unlearning the follies, or expiating the mistakes of our youth.

Cultures are virtual realities made of language.

People need to know what their jobs are.

It definitely changed the game. I happen to be in the game around [the time] when the internet kicked in.