Your company does not belong inmarkets where it cannot be the best.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Our decisions are influenced by our beliefs and this is why we say our reality is what we believe in.

Work is part of school.

God’s Word transforms you into someone who reflects His glory.

Every problem has a goal

The future never comes. Life is always now.

If all the stars and galaxies in the universe today were smoothed out into a uniform sea of atoms, there would only be about one atom in every cubic meter of space.

Under capitalism everybody is the architect of his own fortune.

Man is the only animal that deals in that atorcity of atrocities, War. He is the only one that gathers his brethren about him and goes forth in cold blood and calm pulse to exterminate his kind.

One has got to choose between the two evils, also between the lesser of the two evils in the matter of food, and therefore vegetarian food has got to be taken by man in order to sustain human life.

Life wastes nothing. Over and over again every molecule that has ever been is gathered up by the hand of life to be reshaped into yet another form. p 259