You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Well, laddie, if you've let an old buzzard like me hurt you confidence, you couldn't have had much in the first place.

Human nature is universally imbued with a desire for liberty, and a hatred for servitude.

I realized I was officially a professional writer when all my plans began with "drink coffee" and ended with "take a nap.

My friend, love is a verb. Love—the feeling—is a fruit of love, the verb. So love her. Serve her. Sacrifice. Listen to her. Empathize. Appreciate. Affirm her. Are you willing to do that?

Our failings sometimes bind us to one another as closely as could virtue itself.

My grandfather was a Pentecostal preacher.

For the same reason that the Ancien Regime is thought to have an end but no beginning, the Revolution has a birth but no end.

Better the feet slip then the tongue.

Believing everything your child does wrong is entirely down to the company he or she keeps.

Diets are a temporary solution to a permanent problem.