Write to one person, not a million.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Advertising is what you do when you can't go see somebody. That's all it is.

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

Funny that. We live in islands of Hours and we never seem to have time enough for anything...

Jev stroked his chin. "Do I look like a summer fling?

Tragedy allowed the audience to experience intense, sometimes disturbing emotions that could not be experienced in real life without terrible cost.

Time perfects men as well as destroys them.

Wonder has no opposite; it springs up already doubled in itself, compounded of dread and desire at once, attraction and recoil, producing a thrill, the shudder of pleasure and of fear.

There is no book so bad that some good can not be got out of it.

Art thrives on a difference of opinion. My treasure is your junk, sort of thing. Life would be dull if we all agreed.

The percentage of Americans in the prison system, has doubled since 1985.

Everywhere I go I buy new music shirts.

Jerry [Garcia] got high and Jerry's dead. I went hunting and I'm still Ted.