When it comes to Starbucks, I take every threat very personally.

Starbucks represents something beyond a cup of coffee.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

It’s a bet – the more you Give, the more you will Get.

Math teaches us chaos or order, for god sake?

Creativity is more than mere imagination. It is imagination inseparably coupled with both intent and effort.

I do love animals so much, and have a great respect for them emotionally and intellectually, because they are so different from human beings.

A pen on paper is the ideal way for me. I am not really very comfortable with machines; I never learned to type very well.

The Vikings need to go down there and hit that town like Katrina.

I have absolutely zero interest in politics.

There are more social skills required to talk one-on-one [than to an audience]. You don't have to be socially fluid to talk to two thousand people.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

Originality will be rewarded in any line.