There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Every man must have a philosophy of life, for everyone must have a standard by which to measure his conduct. And philosophy is nothing but a standard by which to measure.

Follow your heart but take your brain with you.

The obscurity of a writer is generally in proportion to his incapacity.

As long as you are unable to access the power of the Now, every emotional pain that you experience leaves behind a residue of pain that lives on in you.

Endure what is difficult to endure and to suffer what is difficult to suffer.

If you know nothing, be pleased to know nothing.

The flow of people into the United States into slavery, it follows the other types of immigration into the United States, so people who are trying to build new lives, trying to build a better life.

Peace is present right here and now, in ourselves and in everything.

Through love, all pain will turn to medicine.

Winter was nothing but a season of snow; spring, allergies; and summer...It was the worst. That was swimsuit season.