When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

When my hands can no longer make these hammers and strings play for you, my heart will always sing to you.

Simon shook his head. 'I don't want to be a hero. I'd rather abandon the technology altogether, sit on a hill and speak to my neighbours by smoke-signal.

Failure is always an option.

Peace depends upon compromise among peoples who must live together long after our speeches are over, long after our votes have been tallied.

Nothing motivates a great employee more than a mission that's so important that it supersedes everyone's personal ambition.

I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.

Life, for Colin, was one long brace against pain and disappointment, and everybody apart from his wife was an enemy until proven otherwise.

Don't let the sadness from the past and fear of the future ruin the happiness of the present.

The essence of Keynesianism is its complete failure to conceive the role that saving and capital accumulation play in the improvement of economic conditions.

To see her is to love her, And love but her forever; For nature made her what she is, And never made anither!