What really decides consumers to buy or not to buy is the content of your advertising, not its form.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Abnormal – nonsense. Suggests a norm, which is a tag placed on those who don’t conform to an elite’s view of itself.

Life's too short. Live with more courage. Give and receive from the heart. Inspire your world.

Tears are not thorns.

My mother was gone. The whole world should be black and cold. Nothing should look beautiful.

You have everything you need today to do what God has for you to do today.

Charley: He won't starve. None a them starve. Forget about him. Willy: Then what have I got to remember?

Talented people are written off once they hit their 50s and 60s, and the saddest thing is, we just get better as we get older.

Dancing is like walking.People always walk,right? For me,I always have to dance

Performance for another in no way signals the inferiority of the performer to the one for whom the performance is intended.

All judges have cases that touch our passions deeply, but we all struggle constantly with remaining impartial.