We are at the 1908 Hurley washing machine stage with the Internet.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Change the way you look at things and the things you look at change.

Why do we have this desire to tease the innocent? Is it envy?

He had never expected death to be this quiet, this secretive, this easy.

Immortality is a long shot, I admit. But somebody has to be first.

Angling may be said to be so like the mathematics that it can never be fully learned.

The knowledge that it takes to write a poem gets burnt up in the writing of the poem.

A gifted person ought to learn English (barring spelling and pronouncing) in thirty hours, French in thirty days, and German in thirty years.

I love my dog. Actually, the best portrait I did was of my dog.

If you never quit, youll never fail.

He likes to take strolls by himself and believes dog-catchers are friendly innkeepers who'll take care of a meal. He's gullible and has never learned to fight back against a ruthless world.