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Philip Kotler Quotes: Watch the product life cycle; but more important, watch the market life cycle.
         

Watch the product life cycle; but more important, watch the market life cycle.


Philip Kotler
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Other quotes of Philip Kotler


Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.



The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.





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You might say that you've finally earned the wisdom.Actually, it's the wisdom that has found and formed you.

You might say that you've finally earned the wisdom.Actually, it's the wisdom that has found and formed you.



Intelligence without wisdom brings destruction.

Intelligence without wisdom brings destruction.



What am I to do on this earth? The choice rests with me: suffer or enjoy. Whither will suffering lead me? To nothingness

What am I to do on this earth? The choice rests with me: suffer or enjoy. Whither will suffering lead me? To nothingness



I'm in the mood for another Moonstruck experience, for another romantic comedy.

I'm in the mood for another Moonstruck experience, for another romantic comedy.



The abused children are alone with their suffering, not only within the family, but also within themselves. They cannot crate a place in their own soul where they could cry their beart out.

The abused children are alone with their suffering, not only within the family, but also within themselves. They cannot crate a place in their own soul where they could cry their beart out.



I'm not such an artist type that I can't handle the real world. I read the financial pages, because most people don't talk about art.

I'm not such an artist type that I can't handle the real world. I read the financial pages, because most people don't talk about art.



I'm just sittin here trying not to be unhappy.

I'm just sittin here trying not to be unhappy.



More connections to more devices means more vulnerabilities.

More connections to more devices means more vulnerabilities.



O shame, where is thy blush?

O shame, where is thy blush?




Quote Description


This page presents the quote "Watch the product life cycle; but more important, watch the market life cycle.". Author of this quote is Philip Kotler. This quote is about watches, important, life, products,.