Treat your employees like customers.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Nothing mitigated failure except the knowledge that it did not matter.

The good and the beautiful is not forgotten

when your life is out of balance your cheque bounces

Innocence is what is precious about life. No other experience can compare. Cherish it.

You want society to accept you, but you can't even accept yourself.

To offset a depersonalized society, consumers crave recognition of their individuality.

It is always a poor way of reading the hearts of others to try to conceal our own. [Fr., C'est toujours un mauvais moyen de lire dans le coeur des autres que d'affecter de cacher le sien.]

If you have to cry, it's okay. I'll cry with you.

To read a book, to think it over, and to write out notes is a useful exercise; a book which will not repay some hard thought is not worth publishing.

In U.S. politics, 'compassion' means giving money and privileges to well organized interest groups at everyone else's expense.