The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

It's not that we have little time, but more that we waste a good deal of it.

Suffering can thus be seen in large part as a kind of resistance or reactivity to the pain of the present moment. (p. 74)

You do have a tendency to severe spinal cords." "Only for you.

Loyalty is a good for the loyal man; but it may be mischievous for those whom his cause assails.

Justin Bieber isn't gonna be much of a star once his balls drop and his voice changes.

Sometimes I can't believe half of the love that I get.

Truth is the summit of being.

You will need to find your passion. Don't give up on finding it because then all you're doing is waiting for the Reaper.

Not since Jimmy Carr have I seen a cold computer programme on stage generate so much laughter.

Light griefs are plaintive , but great ones are dumb