The best way to make news is to announce a new category, not a new product.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The world needs courage and conscience that can penetrate into the darkest mysteries and secrets of the universe.

may be wiser to everything to see and understand what it left behind

Do not brood over your past mistakes and failures as this will only fill your mind with grief, regret and depression. Do not repeat them in the future.

I'm a very relentless individual and have a lot more insanity coming.

Discussing the possibilities of extraterrestrial life: I would love it even if they were short, sullen, grumpy and sexually obsessed. But there just isn't any good evidence.

There is a God and He is good, and his love, while free, has a self imposed cost: We must be good to one another.

Your love for Jesus Christ and your discipleship in His cause must be the consuming preoccupation and passion of your mortality.

When you close the book, does the story end? No! That's such a bland way to read. Every story goes on forever in our imaginations, and its characters live on.

Being a parent can make you a horrible person at times, because you're pushed to the limit constantly.

Money to me is not a factor in my life.