Research can trap you into the past.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Pain is like a healing emotional fever.

You almost died.” “But you brought me back.” She cupped his face in her hands. “I always knew you were there. Death didn't have a chance against the Wall.

When a man knows he is to be hanged in a fortnight it concentrates his mind wonderfully.

The last great Englishman is low.

A good book is the plectrum with which our else silent lyres are struck.

Everything on earth has happened before, nothing is new, but woe to the lovers who fail to discover a fresh blossom in every future kiss.

I think the cleverness is inadvertent.

Pleasure is often spoiled by describing it.

It was very challenging to mentor the mentors, and yes, you do see more sides of my personality.

Having nothing, nothing can he lose.