Plan the sale when you plan the ad

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

My heart, for unknown reasons, seems to freeze in motion in my chest. I can see he senses it and he holds his pause to enjoy my suffering, prolonging my ignorance. “Viktor, what?

I don't think I am especially interested in celebrities, but I love talking about what is going on with people and why they do what they do.

The smaller the function, the greater the management.

Terrorism works better as a tactic for dictatorships, or for would-be dictators, than for revolutionaries .

Until I see proof of this reincarnation or cloning, I'm gonna live up this life. That was kinda the path I took. But I fulfilled my obligations.

I'm, like, the biggest fan ever of 'Arrested Development.' To be a part of it is incredible. Same goes for 'Parenthood.'

I am just not thinking of India's deliverance. It will come, but will it be worth if England and France fall, or if they come out victorious over Germany ruined and humbled?

Every moment spent in negativity is paid for with something truly priceless. That something is life.

Great fashion is all about surprise. It should always be about doing something that isn't by the book.

Civilization is like a thin layer of ice upon a deep ocean of chaos and darkness.