Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

We are defined by what we do

Lonely people tend, rather, to be lonely because they decline to bear the psychic costs of being around other humans. They are allergic to people. People affect them too strongly.

When my desiregrows too fierceI wear my bed clothesinside out, dark as the night’s rough husk.

I suppose not everyone has a dad who wrote a book saying he didn't believe in the Parliamentary road to socialism.

A crowd is not necessarily company, but neither need it necessarily prevent thought or disturb peace of mind.

I think that you really don't have a choice, when you see that things are wrong the only choice you really have is to just do what you can to make it better.

I haven't actually seen a Lady Gaga tour, but I do think she's very good.

I'm a relatively ugly character who's done pretty damn well in film.

The words and sentences you take into your body from books are no less sacred and healing than communion. Surely at least one such person lives in your zip code.

Life is a climb and it's a struggle getting to the top but the drop to the bottom can be quick and so I think you have to embrace every moment of the day.