Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Here you can easily understand the futility of ambitions and achievements, futility of success and failures, futility of wealth and possessions.

If I had it [life] to do all over again, I'd have been a plumber.

In each big decision, we'll always make them by faith.

On 9/11, 2001, the Navy stood at 316 ships. By 2008, after one of the great military buildups in American history, we were at 278 ships and had 49,000 fewer sailors.

All we can ever do is lay a word in the hands of those who have put one in ours.

Bullying is a terrible, terrible thing.

I think what children need is love, security, stability, consistency, and kindness.

Many are those who pity others while being blind to their own misfortunes.

Up! up! my friend, and quit your books, Or surely you 'll grow double! Up! up! my friend, and clear your looks! Why all this toil and trouble?