It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Actually, I am a failed anorexic. I have anorexic thinking, but I can't seem to muster the behavoir

Spark the dreams you have with integrity and honesty. It’s gonna catch up with excellence if you make it revive in truthfulness in the midst of this world of falsehood!

The winners in life treat their body as if it were a magnificent spacecraft that gives them the finest transportation and endurance for their lives.

I would advise any startup to take the time to define their unique culture and work at making it a reality.

False praise is worse than no praise.

Let's stay young forever. Young, stupid, and pretty. Sounds like a plan, don't you think?

I know how the American people care for that democratic principle. They want to see their vote respected. As we in Haiti want to see the vote of the people respected.

I was fine, until I was born. And it's been downhill ever since.

The next time you drop my jacket, I'll drop you!

Speak comfortable words.