In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
Jakob Nielsen
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Other quotes of Jakob Nielsen
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
On the Web, all advantages are temporary, and you must keep innovating to stay ahead
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.
Ultimately, users visit your website for its content. Everything else is just the backdrop.
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
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In the end, we will remember not the words of our enemies, but the silence of our friends.
How you treat an animal often shows your true color.
If we are to teach real peace in this world, and if we are to carry on a real war against war, we shall have to begin with the children.
If you haven't doubted, you probably haven't thought very hard about what you believe.
And this Feare of things invisible, is the naturall Seed of that, which every one in himself calleth Religion; and in them that worship, or feare that Power otherwise than they do, Superstition.
Religious people find God useful. Gospel people find him beautiful.
Our ability to know about ourselves and the world is what makes us human
