A bad website is like a grumpy salesperson.

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Designers are not users.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

Ultimately, users visit your website for its content. Everything else is just the backdrop.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Three Tips: Simplify, Simplify, Simplify.

What does not engage our feelings does not long engage our thoughts either.

Because, " she said, "when you're scared but you still do it anyway, that's brave.

You can't tell how heavy somebody else's load is just from looking. The Lord doesn't give us more than we can carry

He that riseth late, must trot all day, and shall scarce overtake his business at night.

We cannot restore integrity and morality to our society until each of us-singly and individually-takes responsibility for our actions.

Smile and others will smile back.

Transcendence is the only real alternative to extinction. This is serious. This may be the ultimate final exam.

Others form man; I tell of him, and portray a particular one, very ill-formed, whom I should really make very different from whathe is if I had to fashion him over again. But now it is done.

What are we doing here, that is the question. And we are blessed in this, that we happen to know the answer. Yes, in the immense confusion one thing alone is clear. We are waiting for Godot to come

Desire is the absurdity that holds open the infinity of possibility.