In a sense, traditional business is design blind.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Be fearless to live life.

Work on your character, let life fall into place.

The brush of your lips will last my lifetime.

Work! Thank God for the swing of it for the clamoring hammering ring of it.

For me, there is no such thing as a negative experience.

What should I do if my problems aren't all solved by the time I die?

Wit beyond measure is a man's greatest treasure.

I'm angry when we have to use state dollars to fill holes in our low-income heating assistance program because there isn't enough support from Washington.

I think all foreigners should stop interfering in the internal affairs of Iraq. Those who want to come and help are welcome. Those who come to interfere and destroy are not.

Any number of depraved units cannot form a great nation.