If you don't treat your own people well, they won't treat other people well.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Its funny when people recently change their attitude to gain entrance into your heart, which may only ignite your passion to close the door.

God did not ordain that the church should drift aimlessly in the seas of uncertainty without compass, captain, or crew.

Any relic of the dead is precious, if they were valued living

atrophy of feeling creates criminals.

You should never worry too much about achieving your goals, because in the long run you might not find yourself too happy when you get there.

I think it would be worse to get mauled by a dancing bear than just a regular bear because you can't totally blame the dancing bear.

My choice of a life of adventure may well have been a result of the fact that action raised my blood pressure giving me enough energy to live.

All the political parties alike have their origins in past ideas and not in new ideas and none more conspicuously so than the Marxists .

A team is a fist-not five fingers.

People care about people who care about themselves.