I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

My war had been so long, my winter so cold. But i had made it home. And for the first time in a long time, i was not afraid.

If ever you want a rainbow in your home, go to Sandwich Glass Museum, and let them put one in your heart too.

Leave a legacy every hour every day in some way with something or someone.

A friend is always good to have, but a lover's kiss is better than angels raining down on me.

A life that most people will never even know about can be yours in this study, but only if you approach it with equanimity, poise, grace, balance, and professionalism.

The final, unfinished fugue from The Art of Fugue is the greatest piece of music ever composed.

We amuse ourselves painting our prison-walls with bright figures and brilliant landscapes.

My daughter has impressions that she does of me.

Pop culture is the scaffold we all carry around with us.

I don't listen to hard rock or heavy metal. I suppose I've always been influenced by folk music, I'm a big Bob Dylan fan.