Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

It's time to forget about the past, 
To wash away what happened last, 
Hide behind an empty face, 
Don't act too much, just say, 
'Cause this is just a game.

Treasure the love you receive above all. It will survive long after your good health has vanished.

Be curious. Be daring. Be different. Be yourself. And, if that doesn't work, be moi!

Bin Laden’s death and the debate over torture.

I never knew any man cured of inattention.

It is impossible to be both selfish and happy.

If I went in the cage, I was going to end up eaten alive. That was actually one of my top five ways not to die.

I'm confident being at Universal, which is a great home for me, 'cause they understand what I'm trying to do.

You have to channel the interpretation and performance into 100 people. And with the audience, the critics.

Government, even in its best state, is but a necessary evil; in its worst state, an intolerable one.