Big ideas are usually simple ideas.
David Ogilvy
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Other quotes of David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
The more informative your advertising, the more persuasive it will be.
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Our business is infested with idiots who try to impress by using pretentious jargon.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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God does not seek the opinions of others about your life.
I have tried to remain a working, cutting-edge journalist and I don't do it the way everybody else does it. And I think that's the difference.
With the coming of television, and the knowledge of how it could be used to seduce voters, the old political values disappeared. Something new, murky, undefined started to rise from the mists.
Pitching is 80% of the game and the other half is hitting and fielding.
I'm constantly searching for the truth amidst a sea of confusion and uncertainty.
Basically, I learned to read by reading 'Peanuts,' just wanting to know what they were saying.
If things don't come easy to you, you have to pull a rabbit out of a hat.
