A. J. Burnett Quotes

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

The greatness of nations is shown by their strict regard for human rights, rigid enforcement of the law without bias, and just administration of the affairs of life.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Comedy = tragedy + time.

All women are princesses , it is our right.

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

She says it has nothing to do with what you look like, or what you have. It has only to do with what you think of and what you do.

My youth is escaping without giving me anything it owes me.

I couldn't get the laughter out of my head. It wasn't career. It wasn't even a choice. It was a calling.

We can build upon foundations anywhere if they are well and firmly laid.

I love New York, but am happy to be away from it. I really like small towns, with welcoming barbecue restaurants.

I am writing in the garden. To write as one should of a garden one must write not outside it or merely somewhere near it, but in the garden.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Fun without sell gets nowhere, but sell without fun tends to become obnoxious.

Is the spring coming?" he said. "What is it like?"... "It is the sun shining on the rain and the rain falling on the sunshine.

But I don't begrudge anybody, because I know how hard it is to have that dream and to make it happen, whether or not it's just to put a roof over your head and food on the table.

Somehow, something always happens just before things get to the very worst. It is as if Magic did it. If I could only just remember that always. The worse thing never quite comes.

Mistress Mary Quite Contrary

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

As regards plot I find real life no help at all. Real life seems to have no plots. And as I think a plot desirable and almost necessary, I have this extra grudge against life.

I have always grown from my problems and challenges, from the things that don't work out, that's when I've really learned.

An instant family classic that is utterly unique but reminiscent of films like 'E.T.,' 'Sound of Music' and 'Life Is Beautiful.'

I am sure there is Magic in everything, only we have not sense enough to get hold of it and make it do things for us

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

The audience is never wrong.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Real life seems to have no plots.

I wish my mother had left me something about how she felt growing up. I wish my grandmother had done the same. I wanted my girls to know me.

I love the writing. I love the idea of typing and seeing it on the computer and printing it out myself and, you know, moving sentences around. I like that.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

The interior of Mexico consists of a mass of volcanic rocks, thrust up to a great height above the sea-level.

I never know why self-sacrifice is noble. Why is it better to sacrifice oneself than someone else?

Attitude produces character, and character produces hope.

One of the strange things about living in the world is that it is only now and then one is quite sure one is going to live forever and ever and ever.

I see myself as a recorder of history, sort of a visual historian.

War isn't a TV show with plot twists to keep the viewers interested. The proliferation of images and blanket media coverage have suffocated the life out of old-style photojournalism.

The satisfaction comes from working next to 500 photographers and coming away with something different.

I liked myself better when I wasnt me.

I learned firsthand that there would simply be no wars if people engaged in real conversation.

It made her think that it was curious how much nicer a person looked when he smiled. She had not thought of it before.

Nothing in the world is quite as adorably lovely as a robin when he shows off and they are nearly always doing it.

If you see a kid in school, who is a little shy ... that's when you should reach out. When you do, you are going to open up a flower and discover something wonderful.

I think we're here for each other.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'