We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

If someone tells you something is impossible, make it possible.

Men will wrangle for religion write for it fight for it die for it anything but live for it.

I like to go out, but sometimes it's nice to stay cozy at home, watching movies or TV, especially early in the week.

The Olympic stadium may have been built only in the early 1970s but it was clear for a long time it had no future. For many reasons it is not good enough for modern football and today's fans.

Meeting the person you are going to be playing is very unique.

Health is a state of perfect subatomic communication and ill health is a state when communication breaks down. We become ill when our waves are out of sync.

Every moment of life is the last, every poem is a death poem.

You take everything I've made the last 16 years. I'll take my freedom.

As a director you want to have actors, not only surpassing themselves, but also going somewhere, going different places.

I am healthy. I wish all my colleagues to the peace process to be healthy.