You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Take responsibility of your own happiness, never put it in other people’s hands.

Ability, experience and books have solution for all the problems.

The first step toward being loved is learning to love what you see when you look in the mirror.

I lost 28 pounds in my divorce... because that's what a soul weighs.

There's an old joke that you know you're in heaven if the cooks are Italian and the engineering is German. If it's the other way around you're in hell.

Women apparently are quite drawn to men who have differences rather than similarities in their histocompatibility system. They pick it up by smell, and they can pick it up from kissing.

The Internet works because a lot of people cooperate to do things together.

It's the best thing in the world, the most challenging thing in the world, being a parent, and one of the first lessons I learned was to ask for help.

A lamp can only light another lamp when it continues to burn in its own flame.

Kindness is goodness hidden in the heart More often than declared in speech.