We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Always trust strangers, it's the people you know that let you down.

It will be a pity if women in the more conventional mould are to be phased out, for there will never be anyone to go home to.

It is Christian culture that has created Western man and the Western way of life.

Anybody's best pitch is the one the batters ain't hitting that day.

Only the inquiring mind solves problems.

If I can look at a 6-year-old and learn from him, that's life. That's God for me, that's inspiring.

Beer may cause you to digress - and lead a happier life.

Don't look for big things, just do small things with great love...the smaller the thing, the greater must be our love.

Anyone familiar with the marvels of the Worldwide Web can hardly fail to see that we have entered a new era in communications on a scale perhaps comparable to the invention of the Gutenberg press.

Nap time would become a national pastime. A man needs his beauty rest!