Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Marketing is an investment, not a cost.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

You have to see it on a broader level. But you also have to activate it properly.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

Technology will have moved on to an unimaginable level in ten years.

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

Life is the courier of the universal brilliance." Elysse

Search yourself with other persons and you will find the right you.

Write until it becomes as natural as breathing, write until not writing makes you anxious.

I will go back to the great sweet mother, Mother and lover of men, the sea. I will go down to her, I and no other, Close with her, kiss her and mix her with me.

If you have never been called a defiant, incorrigible, impossible woman… have faith. There is yet time.

It really started cooking when I moved to Houston. I bought a house and got my own barbeque pit.

Nature does not make mistakes. Right and wrong are human categories.

There is an alternative to war. It's staying in bed and growing your hair.

In a lethal world, poetry is necessary for survival.

The most revolutionary thing one can do is always to proclaim loudly what is happening.