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Martin Sorrell Quotes

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Martin Sorrell Quotes: "Marketing is an investment, not a cost."

Marketing is an investment, not a cost.



Martin Sorrell Quotes: "Somebody who is unique - and this will get me into trouble - by definition cannot be replaced."

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.




Martin Sorrell Quotes: "You have to see it on a broader level. But you also have to activate it properly."

You have to see it on a broader level. But you also have to activate it properly.



Martin Sorrell Quotes: "In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are."

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.




Martin Sorrell Quotes: "We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not."

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.



Martin Sorrell Quotes: "Technology will have moved on to an unimaginable level in ten years."

Technology will have moved on to an unimaginable level in ten years.



Martin Sorrell Quotes: "That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes."

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.




Martin Sorrell Quotes: "I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it."

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.



Martin Sorrell Quotes: "When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent."

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.



Martin Sorrell Quotes: "It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions."

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.



Martin Sorrell Quotes: "In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track."

In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.



Martin Sorrell Quotes: "If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful."

If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.




Martin Sorrell Quotes: "I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then."

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.



Martin Sorrell Quotes: "If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights."

If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the better you do. There is no point in just buying rights.



Martin Sorrell Quotes: "One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!"

One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!



Martin Sorrell Quotes: "It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure."

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.



Martin Sorrell Quotes: "Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China."

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.



Martin Sorrell Quotes: "I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view."

I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.



Martin Sorrell Quotes: "Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have."

Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.



Martin Sorrell Quotes: "[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety."

[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.



Martin Sorrell Quotes: "What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built."

What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.



Martin Sorrell Quotes: "Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!"

Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!



Martin Sorrell Quotes: "If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality."

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.



Martin Sorrell Quotes: "The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with."

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.



Martin Sorrell Quotes: "The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately."

The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.



Martin Sorrell Quotes: "The world is changing. And a lot of people in Formula One are starting to understand this."

The world is changing. And a lot of people in Formula One are starting to understand this.



Martin Sorrell Quotes: "Formula One is not just multinationals. It's also about national players wanting to get global coverage."

Formula One is not just multinationals. It's also about national players wanting to get global coverage.



Martin Sorrell Quotes: "[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver."

[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.



Martin Sorrell Quotes: "F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now."

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.



Martin Sorrell Quotes: "F1 is exciting, its values are attractive and it could be an even better family sport."

F1 is exciting, its values are attractive and it could be an even better family sport.



Martin Sorrell Quotes: "Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic."

Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.



Martin Sorrell Quotes: "Virtual Reality for Formula One could be fantastic - driving the car!"

Virtual Reality for Formula One could be fantastic - driving the car!



Martin Sorrell Quotes: "The technology is already incredible and will improve massively in the next few years. Think about what you could do."

The technology is already incredible and will improve massively in the next few years. Think about what you could do.



Martin Sorrell Quotes: "The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is."

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.



Martin Sorrell Quotes: "Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities."

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.