There's no such thing as a passive audience.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

A broken heart is not a broken glass

YOUR STRONGEST COMPETITORS ARE YOUR PAST PERFORMANCES.

Banks have a new image. Now you have 'a friend,' your friendly banker. If the banks are so friendly, how come they chain down the pens?

Wit and judgment often are at strife.

Writing, for me, is a search for God.

The great question of life is not the question of death but the question of life. Fear of death shames us all.

The phases of fire are craving and satiety.

Death is loneliness in its purest form.

I have a sweet tooth. I love dessert, and if somebody makes me one, I'm going to have it.

The forms of art reflect the history of man more truthfully than do documents themselves.