Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

The Aha! experience is much more satisfying when it's preceded by the huh experience.

He had been born into debt, as had his father and his father before him. Indenture and slavery were two words for the same thing.

If we had the chance to live forever, life would lose its charm for something better.

Swimming is probably the ultimate of burnout sports.

Above all, it behooves us to repress, and if possible to extinguish once and for all, our inveterate tendency to judge others by the extent to which they contrive to be like ourselves.

Love is the great protector, protecting us from anger and jealousy.

We still lack a global definition of terrorism.

You can not apply mathematics as long as words still becloud reality.

You can't pay a landlord in dogma.

ALL THOUGHTS WHICH HAVE BEEN EMOTIONALIZED, (given feeling) AND MIXED WITH FAITH, begin immediately to translate themselves into their physical equivalent or counterpart.

Aristocracy and exclusiveness tend to final overthrow, in language as in politics.