Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

The Aha! experience is much more satisfying when it's preceded by the huh experience.

Weirdism is definitely the cornerstone of many an artist's career.

You can't become a star just by watching one on TV. Dream big and go for your goals!

Life without a friend is death without a witness.

This Congress is simply not doing its job under Republican leadership.

You are an incredible mystery that you will never figure out. To be this mystery consciously is the greatest joy.

Iran doesn't have any soldier in Syria, so how could Iran help me ?

Guys who might not be superstars but because of their hustle, because of the little things they do, these are the guys who can really mean the difference between winning and losing.

Does anyone need yet another politician caught with his pants down and money sticking in his hole?

My alternative to American superpower is the UN and I might add when China becomes the worlds greatest superpower you will need it too.

I'm tired of people taking off their clothes.