The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

The best defense against propaganda: more propaganda.

Death doesn't really worry me that much, I'm not frightened about it... I just don't want to be there when it happens.

Dreams are manifestation of the reality.

emotionless tone hurting as much as the news

People who leave Washington D.C. do so by way of the box - ballot or coffin.

She encouraged any artistic impulse I had, and my father discouraged any artistic impulse I had. They took out their problems with each other on me and my sister.

A man who makes known his love by words is a fool.

The best way to learn to swim is to dive.

Sometimes with people their work is the most important thing to them, and sometimes the work enables you to do other things that are more important to you. I probably am closer to that.

Who is all-powerful should fear everything.

The life of labor does not make men, but drudges.