Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The more we love the more we lose. The more we lose the more we learn. The more we learn the more we love. It comes full circle. Life is the school, love is the lesson. We cannot lose.

The only thing which can tell us about the novel is the novel.

I keep dreaming of a future, a future with a long and healthy life, not lived in the shadow of cancer but in the light.

Life is like an analogy.

France had shown a light to all men, preached a Gospel, all men's good; Celtic Demos rose a Demon, shriek'd and slaked the light with blood.

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

There are Two Secrets to Success: 1. Don't tell ANYONE Everything you know 2.If you have to ask what Jazz is, you'll never know.

Increasingly, Americans don't own America.

In a free society, we are supposed to know the truth. In a society where truth becomes treason, we are in big trouble.

Had the doctrines of Jesus been preached always as pure as they came from his lips, the whole civilized world would now have been Christians.