Emmett Shear Quotes
The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.
A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.
You want to learn about what's already in their heads. You want to avoid putting things there.
It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.
The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'
The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?
The instant they say something you don't expect or already know, you should drop into detective mode.
Who you talk to is just as important as what questions you ask and what you pull away from it.
People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.
Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.
Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.
Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?
Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.
Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.
The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.
The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.
