People will visit Mars, they will settle mars, and we should because it's cool.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

That’s what being alive is, Thing! It’s being badly prepared for everything! Because you only get one chance, Thing!

In trying to justify the humanities, as in trying to live a life, what may turn out to matter most is holding one's nerve.

Look upward to himLook to him for everythingLook to him for helpLook to him for comfort

I would like to see anyone, prophet, king or God, convince a thousand cats to do the same thing at the same time.

You have to keep adapting to the times. If you kind of go with it, it can kind of fun.

Death will come in any case, and there is a long afterwards if the priests are right and nothing to fear if they are wrong.

Daily life shouldn't be a fashion show all the time.

Religion should be dearer than life itself.

I have increasingly, over the years, felt that religion today does our civilization more harm than good.

Most of my favorite tweets go completely ignored but most of my favorite tweets are probably really lame or inside jokes between me and my [redacted]. See what I did there?