People who are right most of the time are people who change their minds often

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The measure of greatness is in humility, simplicity, and in kindness.

Forgiveness is…an archaic perception of personal debt and guilt designed by the ego to trap us unendingly within itself.

You can not buy or drug or dream your way out of pain.

Everyone's life matters and everyone deserves to be happy but not everyone is in a place where they think, or even believe, happiness is possible.

I do not so much write a book as sit up with it, as a dying friend. I hold its hand and hope it will get better.

The soul suffers when the body is diseased or traumatized, while the body suffers when the soul is ailing.

You need a Democratic Party which is a grassroots party, which makes decisions from the bottom on up, not just from the top on down.

The difference between Democrats and Republicans is: Democrats have accepted some ideas of Socialism cheerfully, while Republicans have accepted them reluctantly

Defeat should not be the source of discouragement, but a stimulus to keep plotting.

As the Chinese will tell you, history depends on your point of view.