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Roy H. Williams Quotes: Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
         

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?


Roy H. Williams
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Other quotes of Roy H. Williams


Contrary to popular belief, Americans don't hate advertising.

Contrary to popular belief, Americans don't hate advertising.



A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.



The first step in exceeding your customer's expectations is to know those expectations.

The first step in exceeding your customer's expectations is to know those expectations.



String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.



Numerals are images of amounts. But the amounts they represent are real.

Numerals are images of amounts. But the amounts they represent are real.



It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.



In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.



In marketing you must choose between boredom, shouting and seduction. Which do you want?

In marketing you must choose between boredom, shouting and seduction. Which do you want?



Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.



You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.





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​Let your pretence of arrogance grow big as a Dinosaur, so that the fake intellectuals start to realize their true inferiority in front of you.

​Let your pretence of arrogance grow big as a Dinosaur, so that the fake intellectuals start to realize their true inferiority in front of you.



I begin to think, that a calm is not desirable in any situation in life. Man was made for action and for bustle too, I believe.

I begin to think, that a calm is not desirable in any situation in life. Man was made for action and for bustle too, I believe.



I doubt whether any girl would be satisfied with her lover's mind if she knew the whole of it.

I doubt whether any girl would be satisfied with her lover's mind if she knew the whole of it.



If you are in front of a wall that you cannot get past, would you just keep banging your head into the wall?... No, you would find a new wall.

If you are in front of a wall that you cannot get past, would you just keep banging your head into the wall?... No, you would find a new wall.



I am not a good enough writer to have an agenda or come up with a message and try to put it into a song. It's more like you write what comes to you... You try to reflect the mood of the songs.

I am not a good enough writer to have an agenda or come up with a message and try to put it into a song. It's more like you write what comes to you... You try to reflect the mood of the songs.



There's no diet list I'll follow that would rule out cherry pie.

There's no diet list I'll follow that would rule out cherry pie.



There is a worse tyranny than that of ill-treatment. It is the tyranny of tears, vapours, appeals to feelings of affection and of gratitude!

There is a worse tyranny than that of ill-treatment. It is the tyranny of tears, vapours, appeals to feelings of affection and of gratitude!



I got so anxious sitting in the make-up chair for hours with my face covered. I had my doctor write a prescription for valium. I couldn't have done it without the pill.

I got so anxious sitting in the make-up chair for hours with my face covered. I had my doctor write a prescription for valium. I couldn't have done it without the pill.



[Nikola Tesla and Leon Theremin] were European gentlemen, very well-mannered, all of the stuff you associate with living in Europe.

[Nikola Tesla and Leon Theremin] were European gentlemen, very well-mannered, all of the stuff you associate with living in Europe.



Sneezes ... always sound much louder to the sneezer than to the hearers. It is an acoustical peculiarity.

Sneezes ... always sound much louder to the sneezer than to the hearers. It is an acoustical peculiarity.




Quote Description


This page presents the quote "Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?". Author of this quote is Roy H. Williams. This quote is about ads, single, ignored, speak, language, filters,.