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Roy H. Williams Quotes: Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
         

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.


Roy H. Williams
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Other quotes of Roy H. Williams


Contrary to popular belief, Americans don't hate advertising.

Contrary to popular belief, Americans don't hate advertising.



A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.



The first step in exceeding your customer's expectations is to know those expectations.

The first step in exceeding your customer's expectations is to know those expectations.



String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.



Numerals are images of amounts. But the amounts they represent are real.

Numerals are images of amounts. But the amounts they represent are real.



It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.



In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.



In marketing you must choose between boredom, shouting and seduction. Which do you want?

In marketing you must choose between boredom, shouting and seduction. Which do you want?



Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.



You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.





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Pray for change in your heart and not your circumstance, and you will see what will happen.

Pray for change in your heart and not your circumstance, and you will see what will happen.



Men often applaud an imitation and hiss the real thing.

Men often applaud an imitation and hiss the real thing.



Children are given Mozart because of the small quantity of the notes; grown-ups avoid Mozart because of the great quality of the notes.

Children are given Mozart because of the small quantity of the notes; grown-ups avoid Mozart because of the great quality of the notes.



Now that rock is turning 50, it's become classical in itself. It's interesting to see that development.

Now that rock is turning 50, it's become classical in itself. It's interesting to see that development.



I have nothing but respect for the purist who won't work for the pharaoh. But I'm not that strong.

I have nothing but respect for the purist who won't work for the pharaoh. But I'm not that strong.



I ate her cooking for eighteen years," he whispered. "You get used to it." "Oh yeah, when?" "I think it happened around the seventeenth year," Henry said.

I ate her cooking for eighteen years," he whispered. "You get used to it." "Oh yeah, when?" "I think it happened around the seventeenth year," Henry said.



A woman not only takes her identity and individuality for granted, but knows instinctively that the only wrong is to hurt others, and that the meaning of life is love.

A woman not only takes her identity and individuality for granted, but knows instinctively that the only wrong is to hurt others, and that the meaning of life is love.



Probably careful plotting reflects my personality. I am meticulous by nature. I can't imagine speed-writing anything that happens to pop into my head.

Probably careful plotting reflects my personality. I am meticulous by nature. I can't imagine speed-writing anything that happens to pop into my head.



Sometimes adversity is what you need to face in order to become successful.

Sometimes adversity is what you need to face in order to become successful.




Quote Description


This page presents the quote "Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.". Author of this quote is Roy H. Williams. This quote is about ads, life, company, customers, change,.