Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

A woman should soften but not weaken a man.

I am as firmly convinced that religions do harm as I am that they are untrue.

It’s hard to come up with a scheme to thwart some other scheme you don’t even know about.

To be with old friends is very warming and comforting.

Through patience and certainty, leadership in the religion is obtained.

Spiritual strength is connected to faithful obedience to God's commands.

The monopoly of science in the realm of knowledge explains why evolutionary biologists do not find it meaningful to address the question whether the Darwinian theory is true.

I always believed in being myself.

Laughter is holier than piety, freedom is sweeter than fame, and in the end it's love and love alone that really matters.